How to Create a Unique Brand Logo
A symbol that is adopted by an organization to identify its products and items is a logo. There are synonyms used to refer to the term logo which include; an emblem, graphic mark or symbol. Logos are designed by using the process of graphic design. The process of visual communication and problem solving through the use of photography, illustration and typography is graphic design. Graphic designers create symbols, images and text to form visual representation of the message. Graphic design use applications include; editorial design, corporate design, web design, communication design, product packaging, signage and advertising. Road signs, technical schematics, product selling or branding, entertainment industry, scientific journals, news presentation are some of the areas in which graphic design is applied.
The areas in which graphic design is applied in the entertainment industry includes visual story-telling, decoration and scenery. Closing and opening credits for films, album covers, comic books, novels and DVD covers are some of the other areas that use graphic design in the entertainment industry. Data visualization is encompassed in news presentation and it’s the use of programs that interpret and form data into a visually compelling presentation. Identities such as colors, packaging, logos and texts are used in product elements in product selling or branding.
The skills involved in graphic design include presentation of existing text and styling that is created by the graphic designer. Skills development done by graphic designers involves organization of pages and adding of graphic elements. When digital tools are used it is referred to as multimedia design or interactive design. In order to create your logo, an individual follows some easy steps.
A wide range of logo is displayed on a given site and an individual chooses from one. The online tools provided aid in customization of logos by an individual. After which the logo is then downloaded in multiple formats that are of high resolution. Thus the tips of designing a logo by one’s self is through studying the audience, choosing the color carefully, seeking inspirations from famous logos, playing with negative logos, feeling the motion and considering the fonts.
There are certain character traits a graphic designer should possess in order to result to the best logo design and they include; creativity, good communication skills and having knowledge of key principles. The logos created by a graphic designer should incorporate modern techniques so as to be unique. From that companies don’t need to bother much with updating their logos. On top of that a graphic designer should be creative in their work thus further learning and more experiencing aids to these. Exercising good communication skills by graphic designers with clients is important so as to create a new market while still retaining the existing ones.